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Introduction to Sport Management Masterclass Training 2020

An Intensive 3 – Day Training Course


Introduction to Sport Management Masterclass Training 2020

Explore Course Details Below



South Africa : Johannesburg , Cape Town , Durban


Duration : 3 days

Are you a sports enthusiast who wants to turn your passion for the game into an exciting career with an amateur or professional sports organization?

In this course, you will be introduced to various topics essential to the professional preparation of sport managers. Content includes historical aspects of sports business, management concepts in sport organisations, leadership in sport, professional sport, marketing in sport, sociological aspects of sport, finance, and economics in the sports industry, analytics and eSports among others. This introduction course is a solid foundation for the continued development of skills, attitudes, and knowledge necessary for success as a sports manager.

How Will You Benefit?


  • Apply, analyze and communicate concepts of sports management
  • Assess the socio-cultural parameters that influence sport.
  • Identify and work within the legal, ethical and moral issues related to sport.
  • Plan, design and deliver sport and recreation programs.
  • Provide leadership in a variety of settings.


  • Upon successful completion of this course, the student has reliably demonstrated the ability to:
  • Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audience.
  • Analyze, evaluate, and apply relevant information from a variety of sources.
  • Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
  • Manage the use of time and other resources to complete projects.


Upon successful completion of this course, the student has reliably demonstrated the ability to:

Module 1. Discuss current issues in sport management.

  • Define sport management.
  • Identify opportunities in the sport management field.
  • Explain the history of sport management
  • Explain the competencies required for success in a variety of sport management jobs
  • Identify opportunities and challenges facing sport managers of the future

Module 2. Discuss Management and Leadership in the Sport Industry.

  • Explain the four functions of management.
  • Identify the different types of decisions made by managers.
  • Compare & contrast leadership vs. management.
  • Explain the 10 managerial roles and how they are related.

Module 3. Discuss the unique issues related to professional sport, intercollegiate athletics the South African  Sport Industry and eSports.

  • Explain the development of the professional sport.
  • Identify types of employment opportunities in professional sport
  • Define intercollegiate athletics.
  • Explain the South African Sport Industry.
  • Explain the development of eSports.

Module 4. Explain sociological concepts in the management of sport.

  • Define sport sociology.
  • Identify the social and cultural significance of sport in our society.
  • Examine the impact of race, religion, politics, sexism, gender on the sport.

Module 5. Explain the concepts of sports finance and sports economics.

  • Identify the relationship between finance and accounting.
  • Identify the elements of a balance sheet, income statement, and budgets.
  • Apply knowledge of how to analyze financial information.
  • Discuss economic theory in sport.
  • Identify the laws of supply and demand.

Module 6. Discuss the unique issues related to marketing, sponsorship, and sales in the sports industry.

  • Define marketing and its role in sport.
  • Differentiate between marketing and promotions.
  • Identify the need for market research.
  • Describe corporate sponsorship.
  • Identify the three levels of branding.


Course Timings:

Daily Course Timings:

08:00 – 08:20 Morning Coffee / Tea

08:20 – 10:00 First Session

10:00 – 10:20 Coffee / Tea / Snacks

10:20 – 12:20 Second Session

12:20 – 13:30 Lunch Break & Prayer Break

13:30 – 15:00 Last Session


Course Dates, Venues and Fees

City Venue Current Dates Next Calendar Dates
Johannesburg Focus Rooms Sandton 26 – 28 February 2020 11 – 13 March 2020
Cape town Hilton Hotel 26 – 28 February 2020 11 – 13 March 2020
Durban Sicas Guest Lodge 26 – 28 February 2020 11 – 13 March 2020


Request for In-house training today and we can come to you anytime, any day. See contacts for more details.

You are able to Book for this course today.

The open training course costs only R8 999.99 per Delegate. For this price we provide:

  • Tea, coffee and cakes
  • Lunch
  • Full-color course notes
  • Written action plan
  • Certificate
  • Additional training material by means of monthly updates
  • Access to the Post Course Portal
  • Plus 3 months free telephone coaching

To answer any on-going questions, you will also receive email and telephone support from your trainer after you have attended the course. Whilst you are implementing what you have learned we will be there to help you if you need us for advice.


Mr Webster Chinyani

(Sales Executive)

T: 0027 11 020 0345

T: 0027 11 072 8177

C: 0027 78 126 8728

F: 0027 86 295 9390

Email: or

Add: Suite 4 Christine Court, 2 Kings Avenue, Windsor West, Randburg South Africa